Absolute: viewed or existing independently and not in relation to other things; not relative or comparative.

Relative: considered in relation or in proportion to something else.

Return: to go or come back, as to a former place, position, or state.

Oops… we don’t want to “return” do we?

Rate of Return: The gain or loss on an investment over a specified period.

So, an Absolute Rate of Return: is the the gain or loss viewed or existing independently and not in relation to other things; not relative or comparative.

Many people seem to have a problem with what I call “relativity“. For example, they love their home, until someone builds a larger and nicer one across the street. Or, they love their car, until their friend drives up in one that seems even better.

You can probably see how these simple words and their meaning leads to many issues people deal with.

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